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2 Towns Ciderhouse Collaborates with Stoller Wine Group for a new canned wine brand, Bold Leaf
June 25, 2020, Willamette Valley, OR – 2 Towns Ciderhouse of Corvallis and The Stoller Wine Group of Dayton have joined forces to partner on a new canned wine product, Bold Leaf. The move marks the first canned wine collaboration between 2 Towns & Stoller.
Nestled into opposite ends of the Willamette Valley, both 2 Towns and Stoller have established themselves not only as successful leaders in their industries but also as keystone members of their local communities. Much of this success is driven by similar missions to produce premium products with sustainably grown fruit designed for everyday people.
“From the moment we met the 2 Towns Ciderhouse team, we knew we had to collaborate on something,” said Gary Mortensen, president of the Stoller Wine Group. “The culture of our two organizations are very similar in that both foster a dedication to innovation and delivering a quality product, which is why this partnership made so much sense to us.”
Available for distribution starting in July 2020, Bold Leaf will be available in three offerings: Pinot Noir, Pinot Gris, and Rosé. Each wine will be sold as two-375mL cans for an MSRP of $10, with each pack representing a full 750mL bottle of wine. Much of the brand will focus on enjoying Bold Leaf alongside an active, engaged lifestyle, demonstrating how exceptional wine has a place in all points of life.
“We have been talking about doing a canned wine for years,” said Nels Jewel-Larsen, director of business for 2 Towns Ciderhouse. “After Gary and I got together and talked, we immediately realized that this project was something that would be a lot of fun to work on together and that we could create one of the best canned wines on the market. At 2 Towns we’ve always strived to make a premium product that is accessible to everyone and can be paired with living an active lifestyle. We believe canned wine can live in the same space by packaging in a familiar manner and simplifying the message. Just like we did with cider, we’re working to bring wine back to the people.”
Utilizing 2 Towns’ distribution, Bold Leaf will initially launch in Oregon, shortly followed by a full roll out to the additional seven states that currently carry the brand (Washington, California, Idaho, Illinois, Montana, Minnesota, Hawaii, and Alaska). Stoller Wine Group will continue to produce and distribute its Canned Oregon wines.
For more information on Bold Leaf, please visit www.boldleafwine.com.
About 2 Towns Ciderhouse
At 2 Towns Ciderhouse we believe that the long history of cidermaking demands respect and deserves to be done right. Starting with the highest quality whole ingredients from local farms, we take no shortcuts in crafting our ciders. We never add any sugar, concentrates or artificial flavors, and instead use slow, cold fermentation methods to allow the fruit to speak for itself. As a family-owned company, we are committed to the growth of our team and the enrichment of our communities. We take pride in producing true Northwest craft cider. For more information about 2 Towns Ciderhouse, visit www.2townsciderhouse.com
About Stoller Wine Group Stoller Wine Group is a family of wine brands from Oregon wine pioneer, Bill Stoller. Its brands and products are based on various price points and distribution models. They include Stoller Family Estate, Chehalem Winery, History, Canned Oregon, and Chemistry. Fun, fast-paced, and progressive, the Stoller Wine Group is always seeking to improve its brands, and company, with a lens towards sustainability. For more information, visit www.stollerwinegroup.com